Entrepreneur builds business with multiversal appeal

Entrepreneur builds business with multiversal appeal

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RICHMOND – The most famous and infamous characters in the multiuniverse gathered for the Richmond Mushroom Festival under 13-year-old Aidan Leroy’s Brick By Brick awning.

Grogu in his high-tech stroller.

Mando in the helmet he prefers not to remove.

Groot, the vocabulary-challenged, extraterrestrial, estranged cousin of an Ent.

The spell-caster, Harry Potter; and his half-giant friend, Hagrid.

Spider Man, looking amazing.

Dr. Strange and his comedic sidekick, a magical cape.

The one-gloved – not to be confused with Michael Jackson – Thanos.

“We try to catch the popular trends, so we’ve got the new Captain America-Falcon,” complete with shield, Leroy said. “I’m excited for Season 2.”

These Marvelous and DC characters, along with denizens of other universes that find a nexus in Lego Land, did not come from a kit or store.

Leroy makes them.

“I try to do most of it custom-painted and built, because I know a lot of people buy Lego sets and their children just play with the Lego minifigures. Sometimes,…