The holiday season is a time of year when shopping takes center stage. While online giants and big box retailers seem to be everywhere, offering an endless array of products with the convenience of low prices, small businesses provide a range of benefits that go far beyond the ease of a mouse click or mountains of merchandise. Shopping local retailers is more than just a transaction — it is crucial for maintaining the economic foundation of local communities. Let’s take a look at the many ways it pays to shop small businesses during the holidays and all year long.• Strengthen the local economy: A large percentage of the money spent at small businesses stays in the community. That’s because these businesses often are owned and operated by local residents who are invested in the community themselves. Various studies indicate that for every $100 spent at a small business, roughly $70 stays in the community.• Enhanced customer service: ...