Editor’s note: This is the first of a two-part series on marketing and communication strategies from a recent Excelsior Springs Chamber Lunch and Learn. Part One focuses on foundational concepts, while Part Two will explore audience engagement and customer connection.Local business owners and community members took advantage of an opportunity to learn about marketing and communication strategies during a recent Excelsior Springs Chamber Lunch and Learn.The event, held at The Co-Op at Excelsior Springs, featured Joni Wickham, co-founder of Wickham James Strategies & Solutions, who shared insights from her background in public affairs and communications while outlining practical approaches businesses can use to strengthen their messaging and reach. Wickham previously served as chief of staff to former Kansas City Mayor Sly James and now works with clients on marketing, communications and public affairs str...