survey 3 The Chamber Marketing Committee is moving forward with ideas to develop a marketing plan. Please take a few minutes to complete the third in our series of surveys. This survey is designed to sample those who have visited Excelsior Springs and their impressions of our community.
1. Where is your home? (please give city and state and/or country)
2. What were your main destinations on this trip?
3. What was your trip's main purpose?
General sightseeing, vacation
Business
Visiting family and friends
Outdoor recreation
Looking to relocate to this area
Other, please describe:
4. How much time did you spend in Excelsior Springs on this trip?
Hours or Days
5. How many nights did you spend in Excelsior Springs on this trip? Nights
6. How many nights have you spent away from home in total on this trip? Nights
7. Please estimate your expenditures for one days stay in Excelsior Springs on this trip:
$
These expenditures are for how many people?
These expenditures were for: (please mark all that apply)
Lodging | Name of Lodging:
Restaurant
Groceries
Gas
Admission fees/donations
Gifts, apparel, other shopping
Public transportation
Other expenses:
8. How many people in your party fit the following description:
Spouse or significant other
Children
Other relatives
Friends
Other tour group members
Business associates
9. How many people in your party are:
17 years of age or younger
18 to 35 years of age
36 to 59 years of age
60 years of age or older
10. How many people in your party have the following levels of education:
less than a high school degree
high school degree
associate degree
bachelor's degree
master's, MBA, MLA
Ph.D., M.D. or similar
11. Check the category that best describes your family's before tax income: (check only one)
Less than $15,000
$15,001 - $30,000
$30,001 - $60,000
$60,001 - $80,000
$80,001 - $100,000
$100,001 - $200,000
$200,001 - $250,000
Over $250,000
12. Did you visit any of the following attractions during this visit? (please check all that apply)
Hall of Waters Water Bar
Hall of Waters Spa
Excelsior Springs Historical Museum
Elms Hotel
Excelsior Springs Golf Course
Excelsior Springs Parks
Paradise Playhouse and Dinner Theatre
Downtown Excelsior Springs stores/restaurants
Shopping center/restaurants
Chamber of Commerce
Sports event
Watkins Mill
Jesse James Farm
13. How would you rate local restaurants?
Choice/variety of food
Cleanliness
Service
Decor
Value (quality for amount paid)
Hours/days of operation
Restrooms
Noise level
Segregated smoking area
14. Are these ratings for a specific restaurant? Yes No
If yes, which one:
15. How would you rate any of the local attractions?
Quality of displays/views
Entertainment value
Cleanliness (include restrooms)
Maintenance of attraction
Service
Accessibility (ease of locating)
Parking
Hours/days of operation
Availability of unique gifts
16. Are these ratings for a specific attraction? Yes No
If yes, which one:
17. What did you like best about Excelsior Springs? (check all that apply)
small town feeling
quiet, peaceful place
friendly people
the history of the place
the scenery
cleanliness
the climate
other, please describe
18. What suggestions do you have for improving the Excelsior Springs area? (check all that apply)
improve road signs
provide maps to the area
keep stores open later
provide more parking
improve how businesses treat customers
clean up town
other, please describe
19. How did you first learn about Excelsior Springs?
Through family or friends
Through a travel agent
Through newspaper/magazine
Through roadside signs
Through a brochure
Chamber of Commerce web site
Other web site, please list
I don't remember
20. Which terms best describe the interests of members of your party? (check all that apply)
history buff
antique collector
health/fitness enthusiast
camper
angler/fishing
boating enthusiast
team sports enthusiast
golfer
pilot, skydiver, hang glider
shopper
book lover
music lover
craftsperson
hiker
gardener
like to gamble
photographer
computer enthusiast
21. How many trips to Excelsior Springs have you taken in the past two years?
22. Do you plan to return to Excelsior Springs in the next two years? Yes No
23. The community of Excelsior Springs is considering developing a community center? If such a place had been available to you during this trip, would you have been likely to visit it?
Yes No
24. What gender are you? Male Female
25. What ethnic/racial group do you consider yourself a part of (optional)
26. Comments:
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