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The popularity of professional and college sports is undeniable. Various metrics, from ticket sales to data on how much is spent on team apparel, underscore that popularity. But there may be no greater measuring stick than television viewership, which tends to rise as the games grow more meaningful. In fact, the National Football League reported that international viewership of the Super Bowl totaled 62.5 million people in 2024. When added to the estimated 123.4 million domestic viewers who tuned in to watch the league’s championship game, it’s evident that watching the big game is a big deal.