Editor’s note: This is the final of a marketing and communication strategies series discussed during a recent Excelsior Springs Chamber Lunch and Learn. Part One addressed basic concepts such as branding and value proposition, while Part Two focuses on audience engagement, customer connection and business growth.Community members and local business owners explored strategies for audience engagement and customer loyalty during a recent Excelsior Springs Chamber Lunch and Learn.The event, held at The Co-Op at Excelsior Springs, featured Joni Wickham, co-founder of Wickham James Strategies & Solutions. She shared practical approaches for understanding customer behavior, building stronger relationships and adapting communication strategies to different audiences.Wickham emphasized understanding a target audience goes beyond simply identifying who customers are but instead requires recognizing ways their needs, behavio...