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KANSAS CITY, Mo., Nov. 8, 2019  Hy-Vee and Hallmark are thanking veterans and active-duty military members with a card-signing event at Hy-Vee's more than 260 stores during the grocer's annual free Veterans Day breakfast event. On Monday, Nov. 11, all veterans and active-duty military members are invited to enjoy a free breakfast buffet, while customers and guests can sign the 100,000 Hallmark cards that will be delivered to troops who are currently serving.

"Hy-Vee is honored to have our nation's heroes join us for breakfast on Veterans Day each year," said Darren Baty, Hy-Vee's executive vice president of non-foods. "This year, we are excited to partner with Hallmark again to expand our card-signing event to help all Hy-Vee communities share their words of gratitude and appreciation through cards to military personnel who are currently serving around the world."

  • What: Card-Signing Event at Hy-Vee's Annual Veterans Day Breakfast
  • When: Monday, Nov. 11, 2019
  • Where: All Hy-Vee store locations

"Hallmark feels privileged to join Hy-Vee again for this Veterans Day event," said Lindsey Roy, chief marketing officer of Hallmark Greetings. "We hope the heartfelt words of thanks and encouragement written on these cards will bring joy and comfort to our troops."

About Hallmark
For more than 100 years, family-owned Hallmark Cards, Inc. has been dedicated to creating a more emotionally connected world. Headquartered in Kansas City, Missouri and employing 30,000 worldwide, the approximately $4 billion company operates a diversified portfolio of businesses. Its global Hallmark Greetings business sells greeting cards, gift wrap and related products in more than 30 languages with distribution in more than 100 countries and 100,000 rooftops worldwide. Hallmark Retail operates about 2,000 Hallmark Gold Crown stores in five countries and Hallmark Home & Gifts is an emerging business selling a broad array of home décor and gift product throughout the U.S. Crayola® offers a wide range of art materials and creative play toys designed to spark children's creativity around the globe. Crown Media Family Networks operates three cable channels – Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama – in addition to Hallmark Publishing, the e-books division of the Hallmark channels, and Hallmark Movies Now, a subscription-based streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark's headquarters. For more information, visit Connect on Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube.

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 260 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America's Top 5 favorite grocery stores. The company's more than 83,000 employees provide "A Helpful Smile in Every Aisle" to customers every day. For additional information, visit


This article originally ran on Content Exchange

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